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The Tourism Development Handbook
A Practical Approach to Planning and Marketing
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- 240 pages
- 9 hours of reading
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Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.
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The Tourism Development Handbook, Jackie Clarke, Kerry Godfrey
- Language
- Released
- 2000
- Binding
- (Paperback)
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- Title
- The Tourism Development Handbook
- Subtitle
- A Practical Approach to Planning and Marketing
- Language
- English
- Authors
- Jackie Clarke, Kerry Godfrey
- Publisher
- Continuum
- Released
- 2000
- Format
- Paperback
- Pages
- 240
- ISBN10
- 0304704512
- ISBN13
- 9780304704514
- Series
- Tags
- Description
- Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.