Parameters
- 160 pages
- 6 hours of reading
More about the book
Everyone has their own personal brand essence - their own marketable identity which defines the way that their employers, colleagues and customers perceive them; the trick is to find out what it is - and what it can become...This book is designed to help people to assess what their personal brand is, and the actions they should take to build and develop that brand. It explains how to use the principles of brand management to 'build' your brand and increase its visibility and perceived value. "Personal Brand Essence" offers a completely new approach to career development which is already producing surprisingly powerful results. The book will help readers to accelerate their career progression, and enhance their value in the employment marketplace. It is an essential reading in the current economic climate.
Book purchase
Personal Brand Essence, Steve Connell
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €12.99
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- Title
- Personal Brand Essence
- Language
- English
- Authors
- Steve Connell
- Publisher
- Management Books 2000 Ltd
- Released
- 2009
- Format
- Paperback
- Pages
- 160
- ISBN10
- 1852525827
- ISBN13
- 9781852525828
- Series
- Tags
- Description
- Everyone has their own personal brand essence - their own marketable identity which defines the way that their employers, colleagues and customers perceive them; the trick is to find out what it is - and what it can become...This book is designed to help people to assess what their personal brand is, and the actions they should take to build and develop that brand. It explains how to use the principles of brand management to 'build' your brand and increase its visibility and perceived value. "Personal Brand Essence" offers a completely new approach to career development which is already producing surprisingly powerful results. The book will help readers to accelerate their career progression, and enhance their value in the employment marketplace. It is an essential reading in the current economic climate.