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- Title
- Le marketing stratégique
- Subtitle
- Du marketing à l'orientation-marché - 4e édition
- Language
- French
- Authors
- Jean-Jacques Lambin
- Publisher
- Ediscience international
- Released
- 1998
- Format
- Hardcover
- Pages
- 737
- ISBN10
- 284074161X
- ISBN13
- 9782840741619
- Series
- Tags
- Marketing and PR


