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- 428 pages
- 15 hours of reading
More about the book
What will life be like <i>after</i> mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.
Book purchase
Die 1:1-Zukunft, Don Peppers, Martha Rogers
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €4.79
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- Title
- Die 1:1-Zukunft
- Subtitle
- Strategien für ein individuelles Kundenmarketing
- Language
- German
- Authors
- Don Peppers, Martha Rogers
- Publisher
- Haufe
- Released
- 1994
- Format
- Hardcover
- Pages
- 428
- ISBN10
- 3448029505
- ISBN13
- 9783448029505
- Series
- Description
- What will life be like <i>after</i> mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.