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- 570 pages
- 20 hours of reading
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Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.
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Foundations of Retailing, Joseph Barry Mason, Morris L Mayer, Hazel F. Ezell
- Language
- Released
- 1984
- Binding
- (Hardcover)
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- Title
- Foundations of Retailing
- Subtitle
- Second Edition
- Language
- English
- Publisher
- Business Publications, Inc.
- Released
- 1984
- Format
- Hardcover
- Pages
- 570
- ISBN10
- 0256029423
- ISBN13
- 9780256029420
- Series
- Tags
- Description
- Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.