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Parameters
- 843 pages
- 30 hours of reading
More about the book
Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.
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Marketing Planning and Strategy, Subhash C. Jain
- Language
- Released
- 1996
- Binding
- (Paperback)
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- Title
- Marketing Planning and Strategy
- Language
- English
- Authors
- Subhash C. Jain
- Publisher
- South-Western Pub
- Released
- 1996
- Format
- Paperback
- Pages
- 843
- ISBN10
- 0538852836
- ISBN13
- 9780538852838
- Series
- Tags
- Business
- Description
- Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.