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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
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Content Analysis, Klaus H. Krippendorff
- Language
- Released
- 2012
- Binding
- (Paperback)
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- Title
- Content Analysis
- Subtitle
- An Introduction to Its Methodology
- Language
- English
- Authors
- Klaus H. Krippendorff
- Publisher
- SAGE Publications, Inc
- Released
- 2012
- Format
- Paperback
- Pages
- 456
- ISBN10
- 1412983150
- ISBN13
- 9781412983150
- Series
- Description
- Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.