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Content Analysis

An Introduction to Its Methodology

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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

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Content Analysis, Klaus Krippendorff

Language
Released
1980
Binding
(Paperback),
Book condition
Good
Price
€10.99

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Title
Content Analysis
Subtitle
An Introduction to Its Methodology
Language
English
Released
1980
Format
Paperback
ISBN10
0803914970
ISBN13
9780803914971
Series
Description
Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.