More about the book
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Book purchase
Key Marketing Concepts, Mike Meldrum, Malcolm McDonald
- Language
- Released
- 1995
- Binding
- (Paperback),
- Book condition
- Damaged
- Price
- €6.71
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- Title
- Key Marketing Concepts
- Language
- English
- Authors
- Mike Meldrum, Malcolm McDonald
- Publisher
- Palgrave Macmillan
- Released
- 1995
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Series
- Description
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.