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The Story of the Tour de France, Volume 1

How a Newspaper Promotion Became the Greatest Sporting Event in the World: 1903-1975 - Second Edition

Parameters

  • 422 pages
  • 15 hours of reading

More about the book

French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.

Book purchase

The Story of the Tour de France, Volume 1, Bill McGann, Carol McGann

Language
Released
2019
Binding
(Paperback),
Book condition
Damaged
Price
€11.99

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Title
The Story of the Tour de France, Volume 1
Subtitle
How a Newspaper Promotion Became the Greatest Sporting Event in the World: 1903-1975 - Second Edition
Language
English
Released
2019
Format
Paperback
Pages
422
ISBN10
0985963689
ISBN13
9780985963682
Series
Description
French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.