The Story of the Tour de France, Volume 1
How a Newspaper Promotion Became the Greatest Sporting Event in the World: 1903-1975 - Second Edition
- 422 pages
- 15 hours of reading
French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.