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The Dragonfly Effect
Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Parameters
- 240 pages
- 9 hours of reading
More about the book
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.
Book purchase
The Dragonfly Effect, Dan Ariely, Chip Heath, Andy Smith, Carlye Adler, Jennifer Lynn Aaker
- Language
- Released
- 2010
- Binding
- (Hardcover)
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- Title
- The Dragonfly Effect
- Subtitle
- Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
- Language
- English
- Publisher
- John Wiley & Sons Inc
- Released
- 2010
- Format
- Hardcover
- Pages
- 240
- ISBN10
- 0470614153
- ISBN13
- 9780470614150
- Series
- Categories
- Tags
- Business, Psychological Topics, Communication, Marketing and PR, Internet, Social Aspects, Social Change, Political Aspects
- Description
- Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.


