Key Account Plans

Authors

Parameters

408 pages
15 hours of reading

More about the book

Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.

Book purchase

Key Account Plans, Malcolm McDonald, Lynette Ryals

Language
Released: 2008
Binding: (Paperback)

We’ll email you as soon as we track it down.

Payment methods

No one has rated yet.

Title: Key Account Plans
Language: English
Authors: Malcolm McDonald, Lynette Ryals
Publisher: Taylor & Francis Ltd
Released: 2008
Format: Paperback
Pages: 408
ISBN10: 0750683678
ISBN13: 9780750683678
Series
Categories: Non-Fiction Business & Management Economics
Non-Fiction Business & Management Management & HR
Tags: Business, Relationships, Marketing and PR
Description: Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.