Gerilski marketing
Jednostavne i jeftine metode stjecanja veće dobiti
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More about the book
<div> <div>When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.</div> </div>
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Gerilski marketing, Jay C. Levinson
- Language
- Released
- 2008
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- Title
- Gerilski marketing
- Subtitle
- Jednostavne i jeftine metode stjecanja veće dobiti
- Language
- Croatian
- Authors
- Jay C. Levinson
- Publisher
- Algoritam
- Released
- 2008
- Pages
- 467
- ISBN10
- 9532208216
- ISBN13
- 9789532208214
- Series
- Tags
- Business, Marketing and PR, Money
- Description
- <div> <div>When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.</div> </div>