The History of Retailing and Consumption Series (books)

The History of Retailing and Consumption Series

This series delves into the rich and varied history of commerce and consumption across diverse eras and cultures. From ancient marketplaces to modern retail strategies, each volume uncovers the fascinating evolution of how people have bought, sold, and consumed goods. Focusing on key aspects like fashion, design, and food, the collection offers profound insights into the social and economic forces that have shaped our purchasing habits.

Turning Houses into Homes

A History of the Retailing and Consumption of Domestic Furnishings

Clive Edwards

304 pages
11 hours of reading

Focusing on the evolution of home furnishings retailing over the last three centuries, this book examines the complex relationship between retailers and consumers. It highlights the dual role of retailers as both suppliers and advisors, addressing the aspirations of consumers aiming to create personalized living spaces. Through a cross-disciplinary lens, it evaluates the dynamics of consumption and the changing nature of home decor, revealing the often contradictory influences at play in the quest to transform houses into homes.

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