John Palfrey Book order (chronological)

An essential guide for parents navigating the new frontier of hyper-connected kids

Most managers often delegate intellectual property issues to legal departments, overlooking how it can help achieve various management goals, such as entering new markets, enhancing products, and creating new revenue streams. In this insightful work, intellectual property expert and Harvard Law School professor John Palfrey provides a concise overview of intellectual property strategy tailored for corporate managers and nonprofit leaders. He advocates for strategies that extend beyond the conventional restrictive "sword and shield" mindset, emphasizing the importance of flexibility and creativity for a sustainable intellectual property strategy in today's evolving media landscape. Palfrey asserts that intellectual property should be viewed as a vital strategic asset class, as nearly every organization possesses a valuable intellectual property portfolio, necessitating a coherent strategy. He highlights key areas of intellectual property—patent, copyright, trademark, and trade secret—and outlines strategic approaches for each within various organizational contexts, structured around four fundamental steps. The most innovative organizations adopt diverse intellectual property strategies based on specific circumstances, posing critical, context-driven questions. This approach enables them to reap both immediate and long-term advantages while positioning themselves for success in the global information economy.

"The first generation of "Digital Natives" - children who were born into and raised in the digital world - are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the structure of our family life will be forever transformed." "Based on extensive original research, including interviews with Digital Natives around the world, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues - or is privacy even a relevant concern for Digital Natives? How does the concept of safety translate into an increasingly virtual world? Are online games addictive, and how do we need to worry about violent video games? What is the Internet's impact on creativity and learning? What lies ahead - socially, professionally, and psychologically - for this generation?" A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present - and shape the digital future.