Dominik Imseng Books

Dominik Imseng is a creative business developer and author from Zurich. His work focuses on innovative approaches to business development and literary creations that explore contemporary societal challenges. He encourages his readers to reflect on the future and the possibilities it holds. His style is thoughtful and often provocative.

Ugly Is Only Skin-Deep
Dominik Imseng
96 pages
4 hours of reading
4.0(31)Add rating
Based on exclusive interviews with advertising greats Julian Koenig, Bob Kuperman, Bob Levenson, George Lois and Len Sirowitz, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, Ugly Is Only Skin-Deep is the most complete account of the iconic Volkswagen campaign of the 1960s and early '70s.

Ugly Is Only Skin-Deep