Jerry Della Femina Books

Mad Men is the TV series that's got everyone talking-and with good reason, having won 9 Emmys, 5 Golden Globes and beating The Wire to the 'Best International Award' at the 2009 Baftas. Jerry Della Femina's advertising classic, first published in the US in 1971, is the book that inspired the TV series. Packed full of eccentric characters and interesting anecdotes it is a gloriously gossipy and irreverent account of life on Madison Avenue in the 1960s. It is also full of fascinating advertising campaigns: the Volkswagen 'Think Small' campaign that gave the company their big break in the US; the cake mix that relied on the breaking of a single egg; or Marlboro Man in Marlboro Country-an all time classic. 'Beyond parody and quite brilliant, it's best enjoyed after a three-martini lunch.' GQ

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll * How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original, effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."

Mad Men ist die stilprägende Fernsehserie unserer Zeit. Sie erzählt von einer glamourösen Werbeagentur im New York der sechziger Jahre. Die Werber verkaufen Träume und leben sie selbst. Und wie war es damals wirklich? Noch viel, viel wilder. Niemand weiß das besser als Jerry della Femina, denn er war einer von ihnen: Sie kleideten sich elegant, hatten Sex im Büro und tranken unablässig Martinis. Davon erzählt er in seinen Erinnerungen Der letzte Mad Man. Ein rasantes Lesevergnügen, ein Augenzeugenbericht, der die Dekadenz dieser Jahre lebendig macht.