Critical Shopping Experiences
Affective Reactions and Behavioural Consequences
- 560 pages
- 20 hours of reading
Exploring the intersection of consumer psychology and retail environments, this research delves into how pleasant shopping atmospheres—enhanced by lighting, music, and friendly service—impact consumer emotions and behaviors. Through studies of real shopping experiences, it develops a hierarchical emotion descriptor model to understand these dynamics better. The findings aim to inform retailers about the emotional effects of their environments, culminating in a discussion on practical applications for enhancing consumer experiences and driving purchases.
