Joanne S. Black Book order

Focusing on the importance of authentic communication, the book emphasizes the value of engaging in meaningful conversations over relying on social media. Joanne Black, a leading expert in referral selling, advocates for prioritizing direct interactions with key customers and contacts to drive sales success. By encouraging readers to "pick up the damn phone," she highlights a more personal approach that fosters stronger relationships and ultimately leads to better business outcomes.

A leading expert on referral selling outlines practical steps for managers on how to generate business productively and profitably, in a guide that outlines a five-step plan for encouraging customer loyalty, making effective presentations, and overcoming key obstacles. 30,000 first printing.