Nick Daws Book order (chronological)

Did you know... Goldfish have a three second memory span. Fingerprints are unique. A coin dropped from a skyscraper will kill a passer-by. ALL UNTRUE. Prepare to have your beliefs shattered as the myths are exploded. Meet the goldfish who remembers instructions from three weeks ago. Discover that being unique means that there could be others with your fingerprints. Learn that when the penny drops, it will sting, but not stun.

This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.