Focusing on corporate leaders from the past two centuries, the book examines how their strong social missions were integral to their business success. Geoffrey Jones analyzes the motivations and character of fourteen influential figures, contrasting their profound social and environmental commitments with the more superficial corporate social responsibility seen in contemporary practices. The exploration highlights the importance of genuine ethical engagement in business.
Geoffrey Jones Books
Geoffrey G. Jones is a British-born author and leading expert in business history. His work delves into the intricate subjects of international business and its historical evolution, examining the interplay of business strategies and their historical impacts. Jones's expertise and analytical approach offer readers profound insights into the development of global commerce and its ever-changing landscape.
Multinationals and Global Capitalism
- 352 pages
- 13 hours of reading
"This book contributes to contemporary globalization debates by providing a survey of the growth and role of multinational enterprises in the world economy over the last two hundred years"--Provided by publisher.
A revision-style booklet written by senior examiners to match perfectly to particular specifications. Each booklet also contains a sample test and answers to allow students to check their progress.