Geoffrey G. Jones is a British-born author and leading expert in business history. His work delves into the intricate subjects of international business and its historical evolution, examining the interplay of business strategies and their historical impacts. Jones's expertise and analytical approach offer readers profound insights into the development of global commerce and its ever-changing landscape.
Focusing on corporate leaders from the past two centuries, the book examines how their strong social missions were integral to their business success. Geoffrey Jones analyzes the motivations and character of fourteen influential figures, contrasting their profound social and environmental commitments with the more superficial corporate social responsibility seen in contemporary practices. The exploration highlights the importance of genuine ethical engagement in business.
"This book contributes to contemporary globalization debates by providing a survey of the growth and role of multinational enterprises in the world economy over the last two hundred years"--Provided by publisher.