Jill Lublin Books

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!

Forget networking of the 80s and 90s, which meant handing out business cards at stale "meet-and-greets." Today's networking can hook up a potential homeowner with the right house, a lonely single person with the right life partner and a working mother with the right childcare facilities for her child. Networking Magic teaches readers how to find the best: Medical professionals; Legal experts; Financial counsellors; Personal care providers - from hairdressers to decorators; Schools, colleges and special programmes; Filled with resources, checklists and step-by-step instructions that readers can easily follow and apply, Networking Magic is a motivational reference that gives readers all the information they need to succeed.