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More about the book
The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!
Publication
Book purchase
Guerrilla Publicity, Jay C. Levinson, Rick Frishman, Jill Lublin
- Language
- Released
- 2002
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €1.99
Payment methods
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- Title
- Guerrilla Publicity
- Language
- English
- Authors
- Jay C. Levinson, Rick Frishman, Jill Lublin
- Publisher
- Adams Media
- Released
- 2002
- Format
- Paperback
- Pages
- 304
- ISBN10
- 1580626823
- ISBN13
- 9781580626828
- Series
- Categories
- Tags
- Business
- Rating
- 3.75 out of 5
- Description
- The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!