Robbie Kellman Baxter

Robbie Kellman Baxter is a pioneer in the "Membership Economy," focusing on building lasting customer relationships. With extensive expertise in strategy consulting and marketing, she guides companies across diverse sectors, from SaaS to media and community organizations, in leveraging subscriptions and digital communities to deepen customer engagement. She authored a seminal book recognized as a top marketing title and coined the influential term "Membership Economy." Her work emphasizes sustainable growth and fostering profound connections between businesses and their audiences.