Robbie Kellman Baxter is a pioneer in the "Membership Economy," focusing on building lasting customer relationships. With extensive expertise in strategy consulting and marketing, she guides companies across diverse sectors, from SaaS to media and community organizations, in leveraging subscriptions and digital communities to deepen customer engagement. She authored a seminal book recognized as a top marketing title and coined the influential term "Membership Economy." Her work emphasizes sustainable growth and fostering profound connections between businesses and their audiences.
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy . Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how
"More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay - and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers - and are keeping them coming back. You'll learn how to lead your organization through every step of the process - from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success?today, tomorrow, and forever."--Provided by publisher
Reveals the membership business models of Netflix, Weight Watchers, and other
industry giants - and how you can use them to lead your company to the top of
the food chain. This book shows you how to radically rethink how your
organization can build loyalty, viral growth, and recurring revenue.
