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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

When Jim Hawkins sets off as a cabin boy on the Hispaniola he looks forward to the excitement of searching for buried treasure. But he doesn't know that spine-chilling adventure on Treasure Island awaits him and murderous struggles with Long John Silver and his cut-throat pirate band.

Somewhere in the night, a raven caws, an author's pen scratches, and thunder claps. The author wants to write nonfiction: stories about frail women in white nightgowns, mysterious bumps in the night, and the undead rising to collect old debts. But he keeps getting interrupted by the everyday annoyances of talking ravens, duels to the death, and his sinister butler