Tony Morden Book order

The second edition provides comprehensive insights into management and leadership principles, processes, and practices. It emphasizes analytical approaches and offers a thorough exploration of established management theories, making it a valuable resource for both students and professionals seeking to enhance their understanding of effective management strategies.

This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.