The clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.
The Second Edition of Business Research Methods offers vital guidance for conducting small-scale research projects or dissertations. It provides a comprehensive introduction to essential concepts, methods, and values in business research, covering everything from formulating research questions and reviewing literature to designing questionnaires, analyzing data, and presenting findings. Each research method's strengths and weaknesses are explored to aid students in selecting suitable methodologies, while broader philosophical and ethical issues are discussed to inform research decisions. The book delves into the differences between quantitative and qualitative techniques, detailing their appropriate applications, and connects theoretical concepts with real-world case examples from fields like management, strategy, and marketing. Updated to reflect the increasing role of the internet in research, it emphasizes the student experience by linking real student researchers' activities to the research process. New features include a chapter on conducting literature reviews, themed boxes highlighting real research examples and practical tips, and an expanded online research guide offering step-by-step assistance, essential advice, checklists, templates, and case exercises to enhance student engagement and organization in research.