Anthony Ulwick Book order

A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

Focusing on the shift towards customer value in economic activity, this book presents a strategy formulation theory that empowers companies to develop effective business, product, and service strategies. By employing advanced modeling and pattern detection techniques, it enables organizations to create strategies that yield significantly higher value—up to ten times more than traditional methods. This versatile process can be applied across various organizational areas, ensuring breakthrough results and sustainable competitive strength through enhanced value creation.