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David P. Redlawsk

    The Positive Case for Negative Campaigning
    Rocket (R) Yoga
    • Rocket (R)Yoga: Your Guide to Progressive Ashtanga Vinyasa is a stunningly photographed journey of Rocket yoga-its background, its benefits, detailed instruction for 90+ asanas, explanation of the sequences used in the Rocket yoga system, and teaching tips for instructors.

      Rocket (R) Yoga
    • For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.

      The Positive Case for Negative Campaigning