Laura Busche, author of Lean Branding and Powering Content, is a seasoned brand strategist adept at helping organizations articulate their message with compelling narratives, memorable visuals, and bold communication. Her holistic approach to brand design integrates insights from business, design management, and consumer psychology. Busche champions a practical, agile method, having guided over 150 entrepreneurs and their startups in bringing their brands to life. She generously shares her expertise on branding through her blog and social media channels.
Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.