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Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
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Brand Psychology, Laura Busche
- Language
- Released
- 2023
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- (Paperback)
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- Title
- Brand Psychology
- Subtitle
- The Art and Science of Building Strong Brands
- Language
- English
- Authors
- Laura Busche
- Publisher
- Taylor & Francis Ltd
- Released
- 2023
- Format
- Paperback
- Pages
- 384
- ISBN13
- 9781032373720
- Series
- Rating
- 5 out of 5
- Description
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.