William O'Toole Books

The UK boasts a remarkable lineup of events, including Wimbledon, Notting Hill Carnival, The Open Championships, Glastonbury Festival, Royal Ascot, Edinburgh International Festival, the British Grand Prix, and the FA Cup. These events highlight the power of gatherings to enhance the visibility of their host cities, attract visitors, generate economic benefits, and create jobs. They originate from diverse backgrounds, ranging from community celebrations born out of protest to internationally supported events driven by political and economic motives. The discussion encompasses the costs, benefits, and impacts on host communities, serving as valuable models for event management, development, and marketing. This examination of events from a UK perspective aims to present events management within an academic framework, introducing students and practitioners to key concepts in event planning and management. It focuses on essential areas such as management, logistics, legal considerations, budgeting, staging, marketing, promotion, and evaluation, fostering a deeper understanding of the events industry within its broader business context.

Focusing on the international events industry, this practical guide provides essential insights into risk management tailored for both academic and professional development. It equips individuals with the knowledge and skills necessary for entering or advancing in this dynamic field, emphasizing real-world applications and strategies.

Focusing on event development, this book provides refined tools and techniques for navigating the global events sector. It covers essential topics such as strategy development, asset and portfolio management, return on investment, management process mapping, and conducting feasibility studies. The updated insights aim to enhance best practices, making it a valuable resource for professionals in the field.