Focusing on event development, this book provides refined tools and techniques for navigating the global events sector. It covers essential topics such as strategy development, asset and portfolio management, return on investment, management process mapping, and conducting feasibility studies. The updated insights aim to enhance best practices, making it a valuable resource for professionals in the field.
Focusing on the international events industry, this practical guide provides essential insights into risk management tailored for both academic and professional development. It equips individuals with the knowledge and skills necessary for entering or advancing in this dynamic field, emphasizing real-world applications and strategies.
The UK has developed an enviable programme of events, including The Championships (known the world over as simply Wimbledon), Notting Hill Carnival, The Open Championships, Glastonbury Festival, Royal Ascot, Edinburgh International Festival, the British Grand Prix, and the FA Cup - together with many others that cover the full spectrum of business and community interests. These events and others, which are discussed in later chapters, illustrate in various ways the power of events to raise the profile of their host cities, attract visitors, deliver economic benefits and create jobs. They also show the various origins of events, ranging from community celebrations growing out of protest, to international events supported for political and economic needs. They raise issues of the costs, benefits and impacts on their host communities and serve as models for event management, development and marketing. Events Management examines these and other aspects of events from the UK perspective. Specifically, the book aims to: present the study of events management within an academic environment; introduce students and practitioners to the concepts of event planning and management; develop an understanding of key areas required for planning and managing events, including management, logistics, legal considerations, budgeting, staging, marketing, promotion, and evaluation; and increase the students understanding of the events industry within its broader business context.