Dr. Marc Sniukas is a global expert in strategic innovation and corporate entrepreneurship. As a co-founder of Business Model Gallery, the world's largest business model database, and an adjunct professor of business innovation, he brings a wealth of knowledge to the field. His work focuses on how organizations can innovate and maintain a competitive edge in a constantly evolving landscape. Sniukas guides companies in discovering and implementing novel business models that foster growth and long-term success.
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen.
Micro-Foundations and Case Studies
Focusing on the dynamic capabilities perspective, this study examines how established organizations develop and implement business model innovations. It highlights the importance of innovative business models for commercializing new technologies, enhancing performance, and creating value for customers and the broader ecosystem. The research addresses the gap in empirical studies regarding how these companies design new business models, presenting business model innovation as a crucial dynamic capability essential for competitive advantage.