Anita Elberse (Book order)

Anita Elberse Book order

Anita Elberse is a professor of business administration at Harvard Business School. Her research focuses on understanding the drivers of success for products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies. She is acclaimed for her work on digital-media strategies, exploring how to best leverage the power of influential personalities. Her book, Blockbusters, delves into the risks and rewards of the business of entertainment.

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

307 pages
11 hours of reading

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.