Anita Elberse Books

Anita Elberse is a professor of business administration at Harvard Business School. Her research focuses on understanding the drivers of success for products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies. She is acclaimed for her work on digital-media strategies, exploring how to best leverage the power of influential personalities. Her book, Blockbusters, delves into the risks and rewards of the business of entertainment.