William T. Brooks Book order (chronological)

The fully revised second edition of Perfect Phrases for the Sales Call provides an arsenal of this dynamic, persuasive language. Readers learn the right phrase to use when prospecting, seeking appointments, meeting customers, making presentations, proving your claims, creating value and much more.

Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.