Paul Garrison Book order

As business leaders and marketers, we like to believe we're customer-centric in everything we do but the reality is that we often get so busy managing our business that we lose sight of why we're doing it in the first place. We get lost in processes, tools, and procedures that are more internally focused on what WE are doing as a business organization, rather than externally focused on what our customers are doing, and what THEY want.Customers don't buy products or brands. As human beings, they buy solutions to problems and opportunities they see and feel based on both rational and emotional needs within their complicated lives.Human Centric Marketing starts by providing you with a deeper and broader understanding of those human needs that drive product usage and preference. It then systematically and logically builds on this understanding with a step-by-step process to create your marketing plan, including customer segmentation and brand strategies to develop integrated communications tools that deliver the right message to the right customers at the right time and place in a very complex media world. It builds on global best practices, using the tools and methodologies perfected by multinationals and local powerhouse companies from around the world.

Reformed from his days of covert operations, Paul Janson has set a new mission for himself. Working in partnership with champion sharpshooter Jessica Kincaid, he rehabilitates disenchanted agents and helps them create new lives outside of the violent intelligence sector. Janson also takes on independent assignments - for a fee, he'll use his skills to resolve international crises. But only those that he believes contribute to the greater good of all. When oil executive Kingsman Helms begs Janson to rescue his wife, Allegra, from Somali pirates, Janson and Kincaid seize the opportunity. At last they can derail American Synergy Corporation's scheme to subvert sovereign nations into wholly owned subsidiaries. But the pirates are the least lethal threat in the violent chaos of oil-rich East Africa, and when Janson and Kincaid stumble into a bewildering storm of plots and counterplots, they begin to fear that the only way to escape would be to abandon the innocent Allegra.

An ex-assassin for the United States government, Paul Janson, teams up with an accomplished sharpshooter, Jessica Kincaid, to rescue a doctor abducted by African pirates in international waters and realizes there are larger forces at work when their liberation mission goes awry.