Human Centric Marketing. Why People Do What They Do

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As business leaders and marketers, we like to believe we're customer-centric in everything we do but the reality is that we often get so busy managing our business that we lose sight of why we're doing it in the first place. We get lost in processes, tools, and procedures that are more internally focused on what WE are doing as a business organization, rather than externally focused on what our customers are doing, and what THEY want.Customers don't buy products or brands. As human beings, they buy solutions to problems and opportunities they see and feel based on both rational and emotional needs within their complicated lives.Human Centric Marketing starts by providing you with a deeper and broader understanding of those human needs that drive product usage and preference. It then systematically and logically builds on this understanding with a step-by-step process to create your marketing plan, including customer segmentation and brand strategies to develop integrated communications tools that deliver the right message to the right customers at the right time and place in a very complex media world. It builds on global best practices, using the tools and methodologies perfected by multinationals and local powerhouse companies from around the world.