Leon Cai Books

The book explores the integration of service improvement and selling skills, addressing a gap in existing literature. It emphasizes the importance of coordinating these two areas to enhance overall business performance, offering insights and strategies that are often overlooked in traditional service and sales training. By focusing on the synergy between service and selling, it provides a unique perspective aimed at professionals seeking to elevate their approach to customer engagement and satisfaction.

Drawn from his experience as the executive dean of Wilner Sales and Leadership Institute, Leon Cai shares his proven philosophy and methods for improving leadership skills among middle and high-level managers.