The book explores the transformative impact of a new business mindset driven by engineers and innovators, challenging traditional hierarchical structures. It highlights how a trial-and-error approach, egalitarianism, and evidence-based decision-making are reshaping companies. Drawing on contemporary research in psychology and economics, along with insights from modern 'geek' leaders, the author presents a compelling case for this radical shift in business practices. This evolution promises to redefine success in the contemporary landscape, marking the dawn of a new era.
Andrew McAfee Book order







- 2024
- 2023The Geek Way explains the radical new mindset that is revolutionizing business culture, leadership, personal successes - and how to use it yourself. 
- 2019More From Less- 304 pages
- 11 hours of reading
 The remarkable story of how business has taken us beyond a tipping point where we have passed 'peak stuff', helping us become more prosperous while using fewer raw materials. 
- 2017In <em>The Second Machine Age</em>, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. <em>Machine | Platform | Crowd</em> outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments. 
- 2016The second machine age. Work, progress, and prosperity in a time of brilliant technologies- 336 pages
- 12 hours of reading
 Crystallized the debate over the pace of technological change and its effect on the economy, vaulting onto best-seller lists with its whip-smart explanation of the forces behind everything from Jeopardy!-champion computers to self-driving cars 
- 2014Leading digital. Turning technology into business transformation.- 292 pages
- 11 hours of reading
 "In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon 
- 2012Examines how information technologies are affecting jobs, skills, wages, and the economy. 
- 2009In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. 

