The book explores the transformative impact of a new business mindset driven by engineers and innovators, challenging traditional hierarchical structures. It highlights how a trial-and-error approach, egalitarianism, and evidence-based decision-making are reshaping companies. Drawing on contemporary research in psychology and economics, along with insights from modern 'geek' leaders, the author presents a compelling case for this radical shift in business practices. This evolution promises to redefine success in the contemporary landscape, marking the dawn of a new era.
Andrew McAfee Books







More From Less
- 304 pages
- 11 hours of reading
The remarkable story of how business has taken us beyond a tipping point where we have passed 'peak stuff', helping us become more prosperous while using fewer raw materials.
Machine, platform, crowd: harnessing our digital future
- 402 pages
- 15 hours of reading
From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
Examines how information technologies are affecting jobs, skills, wages, and the economy.
The second machine age. Work, progress, and prosperity in a time of brilliant technologies
- 336 pages
- 12 hours of reading
Crystallized the debate over the pace of technological change and its effect on the economy, vaulting onto best-seller lists with its whip-smart explanation of the forces behind everything from Jeopardy!-champion computers to self-driving cars
Leading digital. Turning technology into business transformation.
- 292 pages
- 11 hours of reading
"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon
In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0.