Christopher L. Tucci Book order

This book explores the role of social comparisons in cooperative R&D ventures, examining how communication between partners can both facilitate and hinder innovation. The authors draw on case studies from a range of industries to analyze the impact of social comparisons on partnership dynamics and overall success.

In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.