Steve Zaffron Book order

The book explores how organizational challenges often stem from mismanaged priorities, leading to a cycle of frustration and temporary fixes. Zaffron and Logan propose that true transformation occurs when people’s performance is directly addressed, rather than merely adjusting systems. They outline three laws that link performance to language and perceptions, emphasizing the power of future-based language. Drawing on successful case studies from major companies, the authors offer a framework for creating lasting change and fostering a unified vision among employees.

When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? What about morale? Or should they go for process improvements first? They pick the problem to work on and, depending on whether their plan makes sense, one of two things happens.

When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? What about morale? Or should they go for process improvements first? They pick the problem to work on and, depending on whether their plan makes sense, one of two things happens.