Fred Vogelstein Books

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.

The rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies who have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a battle that will play out beyond the marketplace, in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than decade and has rare access to the boardrooms where company dogma translates into ruthless business; to outsize personalities like Steve Jobs and Eric Schmidt; and inside the deals, transactions, lawsuits and allegations.