The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.
Fred Vogelstein Book order
This author is a seasoned journalist with over two decades of experience covering business and technology for prominent American publications. Their work offers a deep dive into the intricate world of business and technology, focusing on their societal impact. With extensive experience across a range of prestigious outlets, they bring a unique perspective and analytical rigor to their writing. Their prose is valued for its insight and ability to elucidate complex subjects with clarity.



- 2014
- 2013
Dogfight
How Apple and Google Went to War and Started a Revolution
This book documents the battle between Apple and Google, and the ways they have reshaped our world and redefined the distribution of technology and content. Beginning with the iPhone, Vogelstein traces the history of mobile communications over the past fifteen years, explores how the battle between Google and Apple is being fought today, and speculates as to who will ultimately control the content of our devices in the future.