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Roger L. Martin

Roger L. Martin

    • Roger L. Martin The Opposable Mind

    The Opposable Mind

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    Roger L. Martin When More Is Not Better
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    When More Is Not Better

    Roger L. Martin The design of business : why design thinking is the next competitive advantage
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    The design of business : why design thinking is the next competitive advantage

    Roger L. Martin Creating Great Choices
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    Creating Great Choices

    A. G. Alan G. Lafley Playing to win: how strategy really works
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    Playing to win: how strategy really works