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Roger L. Martin

    Roger Martin is a leading thinker in business strategy and innovation. His work focuses on integrative thinking and business design, exploring how organizations can approach problems in novel ways and create more effective business models. Martin is recognized for his contributions to discussions on country competitiveness and corporate social responsibility. Through his publications and lectures, he inspires leaders to radically rethink established practices and champion innovation.

    Roger L. Martin
    The Opposable Mind
    Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL
    When More Is Not Better
    The design of business : why design thinking is the next competitive advantage
    Creating Great Choices
    Playing to win: how strategy really works